(From The Los Angeles Times ) Each holiday season, shopping centers nationwide turn into over-the-top winter wonderlands, with thousands of twinkling lights, towering Christmas trees, nonstop seasonal music and long lines to meet Santa. With holiday sales expected to be weak again this year, malls are going on spending sprees to lure customers and get them in a shopping mood during the crucial retail season.
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Malls’ holiday marketing reaches new heights
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